AKF

The Future of Retail

Prompt: Using machine learning create positive and negative experience surrounding the use of retail in the commercial sector. 

Part I: Understand the user and the store

  • Observations in the retail space.
  • Interviews with store owners/managers to better understand customer needs.
  • Construct Personas
  • As is User journey maps
  • Identify pain points and points of opportunity
  • Construct user scenarios
  • Integrate results from Cultural Probes to inform scenarios.

Part II: Prototyping and Refining

  • Narrow down concepts and create alternative task flows
  • Create “To be” User journey maps
  • Body Storming—explore concepts in use in the Store
  • Revise and develop rough prototype 

Part IV: User Testing

  • Narrow down concepts and create alternative task flows
  • Create “To be” User journey maps
  • Body Storming—explore concepts in use in the Store
  • Revise and develop rough prototype 

Part V: Refining

After we got feedback from our users, we took away several key concepts:

A.

B

C.

And incorporated these concepts into the final UI Design.

Part VI: Scenario Video and Presentation

We then created a scenario video and presented our work to the design research and analytics team as well as the CEO of the company. 

Using Format